endorphins

Facebook has 800 million users. Social media reaches 1.2 billion people. But what is the only medium connecting 80% of the world population today?

Here at Edelman, we have been working with global brands for years to make social and digital media a central part of their marketing and communications strategy. Now that half of Facebook and Twitter interaction happens on mobile devices, and mobile penetration is five times that of social media, it’s time to take a closer look at how Mobile can be used to evolve the conversation between consumers and brands.

“Engaging the 7 Billion” looks beyond our obsession with Facebook, Twitter and smartphones to a world in which mobile phones are able to connect brands with the 7 billion people that walk this earth. From SMS to BBM, from two-screen experiences to mobile payments, this session is about connecting the dots between feature phones, smartphones and social networks to uncover a path towards global communication and marketing solutions.

I am very excited to explore the opportunities of mobile technology with a panel of thought leaders and leading innovators in the space.

Follow this link to register: http://socialmediaweek.org/event/?event_id=1448

SPEAKERS

Jay Altschuler, Director of Global Media Innovation, Unilever (@jayman726) - Jay runs Global Media Innovation for the Unilever Homecare business and the Unilever Brand. Working directly with Brand Development teams and Agencies, he incorporates media and communication strategy and new media innovation into the creative development process.  In addition, Jay is responsible for driving Unilever’s mobile excellence across the organisation. Before moving to his current position, Jay ran the US Media Communications business for all Unilever HPC and Ice Cream brands.  He has overseen media for several highly innovative campaigns for Dove, including the launch of Dove Go Fresh original “Fresh Takes” programming within MTV’s The Hills featuring Alicia Keys and the Dove Cream Oil consumer-generated ad contest culminating at the Oscars.

Nathan Eagle, Founder and CEO, Jana - As one of the world’s foremost experts on mobile phones in emerging markets, Dr. Nathan Eagle brings many years of experience to his position leading Jana, formerly txt eagle. Dr. Eagle graduated from Stanford University with a B.S. in Mechanical Engineering, a master’s degree in Management Science and Engineering, and a master’s in Electrical Engineering. His Ph.D. from the MIT Media Laboratory on Reality Mining was declared one of the ‘10 technologies most likely to change the way we live’ by the MIT Technology Review.

Ian Carrington, Director of Mobile EMEA, Google - Ian is a veteran in digital advertising with over 14 years experience including over 9 years in Search marketing. Ian started work at Google 7 years ago and was responsible for verticalising the UK business. He then went on to run the finance team across Europe, considered Google most advanced sector globally and also led several key global projects around monetization. Ian has now formed the Mobile Ad sales team in Europe where he is responsible for growth and strategy in this exciting sector.

Moderator: Renate Nyborg, Director of Mobile, Edelman