<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Hi! My name is Renate Nyborg and I’m passionate about mobile apps &amp; games, social commerce/enterprise, awesome music, innovation, gadgets, terrible puns, philosophy, personal identity, storytelling, art, connecting good people and MAKING THINGS HAPPEN. I’m Director of Digital &amp; Head of Mobile at Edelman UK and love my job :)</description><title>endorphins</title><generator>Tumblr (3.0; @renatenyborg)</generator><link>http://renatenyborg.tumblr.com/</link><item><title>René Magritte's Little-Known Art Deco Sheet Music Covers from the 1920s | via @brainpickings</title><description>&lt;a href="http://www.brainpickings.org/index.php/2012/05/14/rene-magritte-sheet-music-covers/"&gt;René Magritte's Little-Known Art Deco Sheet Music Covers from the 1920s | via @brainpickings&lt;/a&gt;</description><link>http://renatenyborg.tumblr.com/post/23057869499</link><guid>http://renatenyborg.tumblr.com/post/23057869499</guid><pubDate>Mon, 14 May 2012 22:16:51 +0100</pubDate></item><item><title>Burberry CEO @AngelaAhrendts on creating “total access to...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/tpjMWNF9JqY?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Burberry CEO @AngelaAhrendts on creating “total access to the brand” - one of the most inspirational videos I’ve seen in ages.&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/22784651634</link><guid>http://renatenyborg.tumblr.com/post/22784651634</guid><pubDate>Thu, 10 May 2012 17:54:29 +0100</pubDate><category>Burberry</category><category>social media</category><category>mobile</category></item><item><title>The Power of Infographics &amp; Why People Click</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3353m3c0R1qzss55o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The Power of Infographics &amp; Why People Click&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/21844260387</link><guid>http://renatenyborg.tumblr.com/post/21844260387</guid><pubDate>Thu, 26 Apr 2012 12:54:58 +0100</pubDate></item><item><title>Mental. But first time in ages I’ve seen a music video...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/pt9wnawn7xQ?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Mental. But first time in ages I’ve seen a music video that glued my eyes to the screen. &lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/21566581597</link><guid>http://renatenyborg.tumblr.com/post/21566581597</guid><pubDate>Sun, 22 Apr 2012 13:51:51 +0100</pubDate></item><item><title>[reading] Everything.me Redefines Mobile Search</title><description>&lt;a href="http://thenextweb.com/apps/2012/03/13/the-best-new-app-at-sxsw-everything-me-redefines-mobile-search/"&gt;[reading] Everything.me Redefines Mobile Search&lt;/a&gt;</description><link>http://renatenyborg.tumblr.com/post/19682393971</link><guid>http://renatenyborg.tumblr.com/post/19682393971</guid><pubDate>Wed, 21 Mar 2012 16:15:14 +0000</pubDate></item><item><title>[Infographic] Demographics of key social media platforms. Very useful.</title><description>&lt;a href="http://pinterest.com/pin/133137732704178185/"&gt;[Infographic] Demographics of key social media platforms. Very useful.&lt;/a&gt;: &lt;p&gt;via @marshallmanson&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/19682377836</link><guid>http://renatenyborg.tumblr.com/post/19682377836</guid><pubDate>Wed, 21 Mar 2012 16:14:42 +0000</pubDate></item><item><title>44 Great Mobile Marketing Statistics</title><description>&lt;a href="http://www.customerthink.com/blog/44_significant_mobile_marketing_statistics_for_the_b2b_internet_marketer"&gt;44 Great Mobile Marketing Statistics&lt;/a&gt;</description><link>http://renatenyborg.tumblr.com/post/18792254845</link><guid>http://renatenyborg.tumblr.com/post/18792254845</guid><pubDate>Mon, 05 Mar 2012 15:47:03 +0000</pubDate><category>mobile</category><category>stats</category><category>statistics</category><category>marketing</category></item><item><title>Facebook will "absolutely" translate online ad success to mobile, says payments partner Bango</title><description>&lt;a href="http://digitalmedia.strategyeye.com/article/osWJCwb6IhY/2012/02/23/facebook_will_absolutely_translate_online_ad_success_to_mobi/?nsl=P0xIJECNzOra"&gt;Facebook will "absolutely" translate online ad success to mobile, says payments partner Bango&lt;/a&gt;: &lt;p&gt;(Partnership I mentioned in my #MWC12 talk)&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/18566138143</link><guid>http://renatenyborg.tumblr.com/post/18566138143</guid><pubDate>Thu, 01 Mar 2012 21:17:59 +0000</pubDate></item><item><title>Human Billboard by Intel</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/qo1_ozUtomI?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Human Billboard by Intel&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/18182095640</link><guid>http://renatenyborg.tumblr.com/post/18182095640</guid><pubDate>Fri, 24 Feb 2012 09:38:34 +0000</pubDate></item><item><title>"Just Make Stuff" - great post by @mutl82 with wise words for agencies</title><description>&lt;a href="http://www.mobileinc.co.uk/2012/02/just-make-stuff/"&gt;"Just Make Stuff" - great post by @mutl82 with wise words for agencies&lt;/a&gt;: &lt;p&gt;[Click to read]&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/17820929235</link><guid>http://renatenyborg.tumblr.com/post/17820929235</guid><pubDate>Sat, 18 Feb 2012 14:15:00 +0000</pubDate></item><item><title>Diageo CMO Andy Fennell: "I want to see the core product in the agency change. The winners will be the ones that see how consumers are going to engage with brands in the future and buy-in the skills to change their core product." [click for full interview]</title><description>&lt;a href="http://vicbrand.com/detail/diageo+cmo+andy+fennell+i+want+to+see+the+core+product+in+the+agency+change/5031.html"&gt;Diageo CMO Andy Fennell: "I want to see the core product in the agency change. The winners will be the ones that see how consumers are going to engage with brands in the future and buy-in the skills to change their core product." [click for full interview]&lt;/a&gt;</description><link>http://renatenyborg.tumblr.com/post/17421066588</link><guid>http://renatenyborg.tumblr.com/post/17421066588</guid><pubDate>Sat, 11 Feb 2012 12:05:04 +0000</pubDate><category>future of agencies</category></item><item><title>10 second lesson: making Facebook status updates work</title><description>&lt;p&gt;&lt;p class="MsoNormal"&gt;Two brands with similar engagement and similar fan numbers take two different approaches to a ‘seasonal’ post in the states on Martin Luther King Day (16&lt;sup&gt;th&lt;/sup&gt; Jan).&lt;/p&gt;

&lt;p class="MsoNormal"&gt;Check out their approach and the drastically different engagement results. It’s interesting how perhaps Subway just tried a little too hard, but Walmart’s simplicity won over…&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;strong&gt;SUBWAY&lt;/strong&gt; &lt;a href="http://www.facebook.com/subway" target="_blank"&gt;&lt;a href="http://www.facebook.com/subway" target="_blank"&gt;http://www.facebook.com/subway&lt;/a&gt;&lt;/a&gt;:&lt;/p&gt;
&lt;div&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;img border="0" height="169" id="_x0000_i1033" src="cid:image001.png@01CCDB80.AA6319E0" width="516"/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;

&lt;p class="MsoNormal"&gt;&lt;strong&gt;WALMART&lt;/strong&gt; &lt;a href="http://www.facebook.com/walmart" target="_blank"&gt;&lt;a href="http://www.facebook.com/walmart" target="_blank"&gt;http://www.facebook.com/walmart&lt;/a&gt;&lt;/a&gt;:&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;img border="0" height="302" id="_x0000_i1034" src="cid:image002.jpg@01CCDB80.AA6319E0" width="411"/&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span&gt;(via the @EdelmanDigital team)&lt;/span&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/17420716007</link><guid>http://renatenyborg.tumblr.com/post/17420716007</guid><pubDate>Sat, 11 Feb 2012 11:47:10 +0000</pubDate></item><item><title>New Samsung Note ad. Funny funny.</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/CgfknZidYq0?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;New Samsung Note ad. Funny funny.&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/17418239272</link><guid>http://renatenyborg.tumblr.com/post/17418239272</guid><pubDate>Sat, 11 Feb 2012 09:24:10 +0000</pubDate><category>mobile</category></item><item><title>curiositycounts:

Social media explained.   (via)
</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lz4qp9ymqs1qb2cg0o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://curiositycounts.com/post/17318125885/social-media-explained-via" target="_blank"&gt;curiositycounts&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Social media &lt;a href="http://instagr.am/p/nm695/" target="_blank"&gt;explained&lt;/a&gt;.   &lt;em&gt;(&lt;a href="http://www.jaymug.com/" target="_blank"&gt;via&lt;/a&gt;)&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://renatenyborg.tumblr.com/post/17321028423</link><guid>http://renatenyborg.tumblr.com/post/17321028423</guid><pubDate>Thu, 09 Feb 2012 16:11:34 +0000</pubDate></item><item><title>"No single person knows how to make a computer mouse … At some point, human intelligence became..."</title><description>““No single person knows how to make a computer mouse … At some point, human intelligence became collective and cumulative in a way that happened to no other animal.””&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Matt Ridley - The Rational Optimist (talking about Collective Intelligence)&lt;/em&gt;</description><link>http://renatenyborg.tumblr.com/post/17208624411</link><guid>http://renatenyborg.tumblr.com/post/17208624411</guid><pubDate>Tue, 07 Feb 2012 13:46:33 +0000</pubDate></item><item><title>"Engaging the 7 Billion": Speakers and info about our @EdelmanDigital #Mobile panel at #SMWLDN</title><description>&lt;div&gt;
&lt;p&gt;&lt;strong&gt;Facebook has 800 million users. Social media reaches 1.2 billion people. But what is the only medium connecting 80% of the world population today?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here at Edelman, we have been working with global brands for years to make social and digital media a central part of their marketing and communications strategy. Now that half of Facebook and Twitter interaction happens on mobile devices, and mobile penetration is five times that of social media, it&amp;#8217;s time to take a closer look at how Mobile can be used to evolve the conversation between consumers and brands.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Engaging the 7 Billion&amp;#8221; looks beyond our obsession with Facebook, Twitter and smartphones to a world in which mobile phones are able to connect brands with the 7 billion people that walk this earth. From SMS to BBM, from two-screen experiences to mobile payments, this session is about connecting the dots between feature phones, smartphones and social networks to uncover a path towards global communication and marketing solutions.&lt;/p&gt;
&lt;p&gt;I am very excited to explore the opportunities of mobile technology with a panel of thought leaders and leading innovators in the space.&lt;/p&gt;
&lt;p&gt;Follow this link to register: &lt;a href="http://socialmediaweek.org/event/?event_id=1448" target="_blank"&gt;&lt;a href="http://socialmediaweek.org/event/?event_id=1448" target="_blank"&gt;http://socialmediaweek.org/event/?event_id=1448&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;SPEAKERS&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Jay Altschuler, Director of Global Media Innovation, Unilever&lt;/strong&gt; (@jayman726) - Jay runs Global Media Innovation for the Unilever Homecare business and the Unilever Brand. Working directly with Brand Development teams and Agencies, he incorporates media and communication strategy and new media innovation into the creative development process.  In addition, Jay is responsible for driving Unilever&amp;#8217;s mobile excellence across the organisation. Before moving to his current position, Jay ran the US Media Communications business for all Unilever HPC and Ice Cream brands.  He has overseen media for several highly innovative campaigns for Dove, including the launch of Dove Go Fresh original “Fresh Takes” programming within MTV’s The Hills featuring Alicia Keys and the Dove Cream Oil consumer-generated ad contest culminating at the Oscars.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Nathan Eagle, Founder and CEO, Jana &lt;/strong&gt;- As one of the world’s foremost experts on mobile phones in emerging markets, Dr. Nathan Eagle brings many years of experience to his position leading Jana, formerly txt eagle. Dr. Eagle graduated from Stanford University with a B.S. in Mechanical Engineering, a master’s degree in Management Science and Engineering, and a master’s in Electrical Engineering. His Ph.D. from the MIT Media Laboratory on Reality Mining was declared one of the &amp;#8216;10 technologies most likely to change the way we live&amp;#8217; by the MIT Technology Review.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ian Carrington, Director of Mobile EMEA, Google&lt;/strong&gt; - Ian is a veteran in digital advertising with over 14 years experience including over 9 years in Search marketing. Ian started work at Google 7 years ago and was responsible for verticalising the UK business. He then went on to run the finance team across Europe, considered Google most advanced sector globally and also led several key global projects around monetization. Ian has now formed the Mobile Ad sales team in Europe where he is responsible for growth and strategy in this exciting sector.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Moderator: Renate Nyborg, Director of Mobile, Edelman&lt;/strong&gt;&lt;/p&gt;
&lt;/div&gt;</description><link>http://renatenyborg.tumblr.com/post/16464056506</link><guid>http://renatenyborg.tumblr.com/post/16464056506</guid><pubDate>Wed, 25 Jan 2012 14:21:08 +0000</pubDate></item><item><title>Whoa! Creepy / Cool new LinkedIn feature, ‘picture...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lxs7d1C3AW1qzss55o1_400.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Whoa! Creepy / Cool new LinkedIn feature, ‘picture yourself with this new job’&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/15820661700</link><guid>http://renatenyborg.tumblr.com/post/15820661700</guid><pubDate>Sat, 14 Jan 2012 09:22:13 +0000</pubDate><category>LinkedIn</category><category>social media</category><category>product</category><category>feature</category></item><item><title>Midcentury Modern typefaces</title><description>&lt;a href="http://mcmtypefaces.tumblr.com/"&gt;Midcentury Modern typefaces&lt;/a&gt;</description><link>http://renatenyborg.tumblr.com/post/15777034052</link><guid>http://renatenyborg.tumblr.com/post/15777034052</guid><pubDate>Fri, 13 Jan 2012 15:45:55 +0000</pubDate></item><item><title>Quention Blake exhibition opens next week at the Foundling Museum in London - I'm going!</title><description>&lt;img height="162" src="http://s3.amazonaws.com/lecool-v4-production/events/images/24856/original/Maternity_Hospital_Angers_3__Quentin_Blake.jpg?1326306897" width="162"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;where&lt;/span&gt; &lt;br/&gt;Foundling Museum, 40 Brunswick Square, WC1N 1AZ &lt;br/&gt;&lt;a href="http://a.ss40.shsend.com/sendlink.asp?HitID=1326319465767&amp;amp;StID=8984&amp;amp;SID=7&amp;amp;NID=152649&amp;amp;EmID=10937316&amp;amp;Link=aHR0cDovL21hcHMuZ29vZ2xlLmNvLnVrL21hcHM%2FZj1xJnNvdXJjZT1zX3EmaGw9ZW4mZ2VvY29kZT0mcT00MCtCcnVuc3dpY2srU3F1YXJlLCsrV0MxTisxQVomc2xsPTUzLjgwMDY1MSwtNC4wNjQ5NDEmc3Nwbj0xMi42NTc1MTUsMzQuMTg5NDUzJmllPVVURjgmaHE9JmhuZWFyPTQwK0JydW5zd2ljaytTcXVhcmUsK0xvbmRvbitXQzFOKzFBWiwrVW5pdGVkK0tpbmdkb20mej0xNg%3D%3D&amp;amp;token=56d05bc1c97c3c4d16667a12247d2afca6758fc4" target="_blank"&gt;Location Map&lt;/a&gt; &lt;br/&gt;&lt;br/&gt;&lt;span&gt;when&lt;/span&gt; &lt;br/&gt;Tues - Sat: 10am - 5pm, Sun: 11am - 5pm &lt;br/&gt;&lt;br/&gt;&lt;span&gt;how much&lt;/span&gt; &lt;br/&gt;£7.50 (£5 concessions)&lt;br/&gt;&lt;span&gt;exhibition&lt;/span&gt; &lt;br/&gt;&lt;span&gt;Quentin Blake &lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Maybe it’s because I am a child of the 70s, but this exhibition is pressing all my retro buttons. The work of the truly wonderful Quentin Blake will be on &lt;a href="http://a.ss40.shsend.com/sendlink.asp?HitID=1326319465767&amp;amp;StID=8984&amp;amp;SID=7&amp;amp;NID=152649&amp;amp;EmID=10937316&amp;amp;Link=aHR0cDovL3d3dy5mb3VuZGxpbmdtdXNldW0ub3JnLnVrL2V2ZW50cy92aWV3L3F1ZW50aW4tYmxha2UtYXMtbGFyZ2UtYXMtbGlmZS8%3D&amp;amp;token=56d05bc1c97c3c4d16667a12247d2afca6758fc4" target="_blank"&gt;display&lt;/a&gt; at the Foundling Centre slap-bang in the heart of literary London. Fans of &lt;span&gt;Roald&lt;/span&gt; Dahl’s work will &lt;span&gt;recognise&lt;/span&gt; Quentin Blake’s illustrations (say &lt;span&gt;BFG&lt;/span&gt;to me and Blake’s nobble-nosed creation springs to mind immediately); he has also illustrated numerous works of famous poets and authors: notably the eccentric and brilliant Michael Rosen. This expo shows over 60 works by the first ever children’s Laureate, and is a collection of four series designed for children’s hospitals in the UK. If you know his stuff, go see it and appreciate your childhood all over again. If not? You are missing out my friend. Go see. / &lt;a href="http://a.ss40.shsend.com/sendlink.asp?HitID=1326319465767&amp;amp;StID=8984&amp;amp;SID=7&amp;amp;NID=152649&amp;amp;EmID=10937316&amp;amp;Link=aHR0cDovL3d3dy5kZXh0ZXJvdXNkaXZhLmNvLnVrLyA%3D&amp;amp;token=56d05bc1c97c3c4d16667a12247d2afca6758fc4" target="_blank"&gt;Dexterous Diva&lt;/a&gt;&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/15717575606</link><guid>http://renatenyborg.tumblr.com/post/15717575606</guid><pubDate>Thu, 12 Jan 2012 09:55:00 +0000</pubDate></item><item><title>Little Printer from @BergLondon - want!</title><description>&lt;iframe src="http://player.vimeo.com/video/32796535?byline=0&amp;portrait=0&amp;color=ffffff" width="400" height="300" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Little Printer from @BergLondon - want!&lt;/p&gt;</description><link>http://renatenyborg.tumblr.com/post/13518691354</link><guid>http://renatenyborg.tumblr.com/post/13518691354</guid><pubDate>Tue, 29 Nov 2011 23:34:12 +0000</pubDate></item></channel></rss>

